For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target. Because if a business consistently spends money on keywords, it suggests they bring real business results.
KWFinder: SEO Keyword Tool
It provides you with tons of valuable data that helps you boost your website traffic, leads, and sales. SpyFu allows users to find the most profitable keywords used by their competitors. It also shows competitors’ ad campaigns and their organic searches. The Basic plan, designed for beginners, is available free of cost.
Yoast SEO Alternative: Rank Math
These tools cater to specific needs, such as browser-based SEO analysis and specialized marketing strategies, allowing for a tailored approach to your SEO efforts. When starting with SEO, it’s crucial to recognize that your chosen tools can significantly impact your results. They can help you identify opportunities, track progress, and optimize your content for better visibility. SEMRush and Ahrefs are the two best SEO tools on the market today. If you’re running a WordPress site, I strongly recommend installing the Yoast SEO plugin.
- The Detailed SEO toolbar is a browser extension that displays SEO metrics.
- This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals.
- This pricing tier includes unlimited reporting, projects, API access, and 5 manager seats (additional users cost $20/month per seat).
- You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports.
Google Analytics also helps you see site visitor engagement metrics, such as when a user exits your site (and which page) and conversions on landing pages. Most small businesses use the free version SEO Anomaly of Google Analytics, but there is a paid version. More than anything, Google Analytics is used to help you understand your site traffic, user behavior and whether your SEO efforts are working.
Paid plans range from $53.25 to $133.25 per month when paid annually—you get four months free with annual billing. Month-to-month pricing ranges from $89.99 to $199.99 per month. Ahrefs provides several online resources to help you master the platform and SEO. The online Help Center houses dozens of articles and troubleshooting guides while the Ahrefs Academy features a variety of video tutorials. A list of free tools in one place to measure, monitor, and keep track of your websites performance.
So, whether you’re a seasoned SEO strategist or just starting, the wealth of free tools available means there’s no excuse not to optimize your site. Find a dedicated SERP tracking tool with the appropriately named SERPROBOT. Conduct competitor analysis with SimilarWeb that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more.